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cdp

27
Oct
The great rebalance & why 2026 belongs to the mid-market CDP

The great rebalance & why 2026 belongs to the mid-market CDP

2026 will test Martech’s balance. As enterprise CDPs plateau, mid-market buyers are emerging as the industry’s new growth engine and its most overlooked opportunity.
7 min read
20
Oct
Where CDPs quietly kept working

Where CDPs quietly kept working

Every few months, someone posts another chart about the end of Customer Data Platforms. The logos change, the arrows move
4 min read
13
Oct
If CDPs are dead, they’ve donated their organs...

If CDPs are dead, they’ve donated their organs...

Despite the headlines, Customer Data Platforms aren’t dead. Their best parts now power engagement platforms and data warehouses. This article explains why CDPs still matter, especially for mid-market businesses driving the next wave of customer data innovation.
4 min read
06
Oct
Ten reasons to bring in outside expertise for your CDP RFP

Ten reasons to bring in outside expertise for your CDP RFP

...and why your team will thank you.
4 min read
29
Sep
Why skipping the RFP isn’t always an option and how to avoid the biggest traps

Why skipping the RFP isn’t always an option and how to avoid the biggest traps

Four practical steps that help teams protect themselves when the process can’t be avoided
6 min read
22
Sep
The reference call that changed everything

The reference call that changed everything

A reminder, based on a true story, that even when teams do their homework, the CDP market still stacks the deck, and what to do about it.
5 min read
16
Sep
Why the next five years of data strategy will make the last look easy

Why the next five years of data strategy will make the last look easy

Season 2, Episode 4 of Couch Confidentials with Tealium’s Zack Wenthe
1 min read
15
Sep
The CDP RFP Dating Game

The CDP RFP Dating Game

How agencies, vendors, analysts, and executives hide behind the smiles
8 min read
08
Sep
When the customers speak, even Gartner listens

When the customers speak, even Gartner listens

Hightouch’s Strong Performer nod shows how Voice of the Customer reshapes the CDP debate
3 min read
05
Sep
From economics to Martech: Ana Mourão on wins, governance, and positivity

From economics to Martech: Ana Mourão on wins, governance, and positivity

Small wins, strong processes, and the human side of Martech
1 min read