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Posts tagged with customer data

Matthew Niederberger
Matthew Niederberger Delft, Netherlands

Shopping like a human & the quiet rise of Conversational Commerce

Shopping like a human & the quiet rise of Conversational Commerce

Conversational commerce is reshaping how people discover and buy online. From Bloomreach’s Clarity module to OpenAI’s new ChatGPT apps, a more human form of shopping is quietly emerging, one built on dialogue, not dashboards.

I spent yesterday morning at the Bloomreach Partner Enablement Day event in Amsterdam, where Adam Hackett spoke about conversational commerce and the company’s new Clarity module. It wasn’t a pitch, more a quiet look at how online shopping is beginning to resemble an actual exchange, less filtering, more asking. The kind of conversation that once happened with a store assistant, now expressed through an interface.

Tjeerd Brenninkmeijer sharing Clarity at the Bloomreach Partner Enablement Day.

Bloomreach’s framing felt grounded, it really did. They’re not trying to turn shopping into a chatbot novelty, we are no longer

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From particle physics to privacy-first analytics

From particle physics to privacy-first analytics

Mitzu's István Mészáros explains why the future of Martech runs on composable data

From CERN’s particle accelerators to the messy world of marketing data, István Mészáros has seen it all. In this episode of Couch Confidentials, we trace his path from working on the Large Hadron Collider to building Mitzu, a startup rethinking how companies approach composable analytics.

We talk about why centralizing KPIs matters more than shiny dashboards, how enterprise data culture often lags behind the technology, and why privacy is becoming as big a driver as scale.

I loved how István described the “people-pleaser” instinct that shaped his career, always chasing faster answers for colleagues, which eventually grew into a

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Hotel 626 was “fun” until the phone rang

Hotel 626 was “fun” until the phone rang

How far marketers went before privacy caught up... back in 2008!

A couple of weeks ago, I was sitting on the couch with my son, letting Youtube autoplay its way into the stranger corners of the internet, when we landed on a video from the channel Visual Venture. It was a video titled “Kids Games Too Disturbing For Kids” which included a piece on a sinister game from 2008 called Hotel 626.

He laughed at the grainy graphics and theatrical jump scares. Don’t judge him, he was born in 2013 and never experienced graphics like we did. I sat there thinking, this was the kind of lead magnet marketers could

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