marketing technology - Martech Therapy (Page 6)

Don’t let your CDP become the Fall Guy

Five things you can do right now to make your data work harder.

The CDP market is taking a breather.

I was recently speaking to an industry leader who told me:

“I think the whole CDP space has quietly ground to a halt… We’re seeing no more than 3–5 new opportunities per quarter. Lowest number ever.”

Funding has dried up, unless you are adding the “AI” label to a new feature. Sales cycles have slowed. Implementations are dragging. And the next big thing? It’s not here yet. AI might be “le mot du jour” (French for “word of the day”) of the moment, but it’s not the thing replacing

Can identity resolution work without AI? Steven Renwick from Tilores explains

Tilores’ CEO explains why rules still rule, and how GenAI plays a supporting role in identity resolution, not the starring one.

There’s a lot of noise around AI and identity right now.

Hightouch just launched Adaptive Identity Resolution, Meiro is leaning hard into real-time CDP-native matching, and Amperity continues to push its probabilistic + deterministic blend for enterprise brands. But when someone asked me whether GenAI could solve identity resolution, I went straight to someone who’s seen the inside of the problem: Steven Renwick, co-founder and CEO of Tilores.

Steven and his team aren’t building another black box, they’re focused on traceability, reversibility, and real-time performance for messy, high-volume data. In this episode, we dig into what that

Agentic AI in Martech: Trust without understanding

Part 5: How to govern systems you can’t fully comprehend.

My Tesla occasionally does something that makes me question everything I think I know about driving. Since I have owned it, there have been numerous times when it suddenly slammed on the brakes while on autopilot, no visible obstacles, no construction signs, perfect weather. Just phantom braking, the phenomenon that’s been getting Tesla scrutinized by government agencies.

My wife hates when this happens. She’s made it very clear that I shouldn’t rely on autopilot when the family is in the car, both for safety reasons and because she’d prefer I not sleep on the couch.

What if there isn’t a method?

Why I hesitate to give Martech advice I wouldn’t take myself

There’s a genre of professional content I’ve come to recognize instantly. It begins with confidence, proceeds with certainties, and ends with a prescription. Or worse, “Comment [enter random term]”.

Here’s the method.
Here’s what works.
Here’s how to win.

And every time I see it, a small part of me cries inside.

Not because I think they’re wrong, but because I’ve been inside enough organizations to know that none of this unfolds in a vacuum. Advice that sounds brilliant on a whiteboard often dissolves the moment it hits budget constraints, team friction, or

Agentic AI in Martech: The new org chart

Part 4: Roles that emerge when AI handles execution

A friend recently asked me what a marketing ops manager actually does when AI agents are handling campaign execution, optimization, and conflict resolution. It's a fair question. If systems are making billions of decisions autonomously, what's left for us mortal humans?

My first instinct was to give the standard consultant answer about "strategic oversight" and "creative direction." But the more I thought about it, the more I realized that's probably wrong. The interesting human roles in an agentic world are likely to be things we haven't fully invented, yet.

Beyond the "Human in the Loop" fiction

Most discussions about AI

Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.

Phil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve the same.

He doesn’t just host Humans of Martech, he’s built a platform that holds up a mirror to the way we actually work. The late-night migrations. The marketing ops arguments. The tools that break quietly while no one’s watching. His podcast is not about frameworks or vendor checklists, it’s about people trying to

Posts tagged with marketing technology

Beyond the "Human in the Loop" fiction