marketing technology

25
Apr
Contextual CDP, let me explain why...

Contextual CDP, let me explain why...

A personal message on my motivations for writing the series.
1 min read
21
Apr
The CDP Reboot: The Turning Point

The CDP Reboot: The Turning Point

Part 4 of 4: Will CDPs evolve, dissolve, or disappear?
4 min read
17
Apr
How to avoid data chaos, one sunny walk at a time

How to avoid data chaos, one sunny walk at a time

Stefania Olofsdottir, CEO of Avo, shares her mission to stop bad data at the source in a walk and talk that proves you don’t need a desk to get deep about analytics.
1 min read
16
Apr
The CDP Reboot: The Disillusionment

The CDP Reboot: The Disillusionment

Part 3 of 4: Why the tech wasn’t the problem.
5 min read
15
Apr
“Who's winning the AI agent war in Martech?”

“Who's winning the AI agent war in Martech?”

Michele Nieberding on CDPs, MCPs, and Martech strategy
1 min read
14
Apr
Measurecamp Amsterdam: The (un)conference that brought it all back

Measurecamp Amsterdam: The (un)conference that brought it all back

A day of reconnection, community, and data therapy, with socks, sunshine, and spontaneous podcasting.
1 min read
09
Apr
The CDP Reboot: The Stall

The CDP Reboot: The Stall

When every CDP started to look the same 🍎 🍎 🍎
5 min read
08
Apr
Is it still safe to trust US cloud tools with your data?

Is it still safe to trust US cloud tools with your data?

Why European businesses are rethinking where their customer data lives.
1 min read
02
Apr
The CDP Reboot: The Promise

The CDP Reboot: The Promise

Part 1 of 4: Exploring the original promise of CDPs.
4 min read
01
Apr
Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

Why no one had a customer 360 and why CDPs still haven’t truly delivered.
1 min read