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martech

30
Oct
Why we keep solving human problems with robot solutions

Why we keep solving human problems with robot solutions

The Martech industry keeps solving human problems with robot solutions. While vendors launch AI agents and blame data quality, the real issue is organizational dysfunction. Why architecture, not technology, determines if marketing teams succeed or fail.
7 min read
13
Oct
If CDPs are dead, they’ve donated their organs...

If CDPs are dead, they’ve donated their organs...

Despite the headlines, Customer Data Platforms aren’t dead. Their best parts now power engagement platforms and data warehouses. This article explains why CDPs still matter, especially for mid-market businesses driving the next wave of customer data innovation.
4 min read
12
Oct
When a Martech guy walks into AdTech... and lives to tell the tale.

When a Martech guy walks into AdTech... and lives to tell the tale.

I was entirely out of my depth in this one. Sitting down with AdLib co-founder Mike Hauptman turned into more than just an AdTech crash course.
2 min read
06
Oct
Ten reasons to bring in outside expertise for your CDP RFP

Ten reasons to bring in outside expertise for your CDP RFP

...and why your team will thank you.
4 min read
02
Oct
Can an AI marketing OS really think like a CMO?

Can an AI marketing OS really think like a CMO?

Inside my demo with Dojo AI, from Lucky Saint campaigns to zebra striping trends
2 min read
30
Sep
From particle physics to privacy-first analytics

From particle physics to privacy-first analytics

Mitzu's István Mészáros explains why the future of Martech runs on composable data
1 min read
29
Sep
Why skipping the RFP isn’t always an option and how to avoid the biggest traps

Why skipping the RFP isn’t always an option and how to avoid the biggest traps

Four practical steps that help teams protect themselves when the process can’t be avoided
6 min read
22
Sep
The reference call that changed everything

The reference call that changed everything

A reminder, based on a true story, that even when teams do their homework, the CDP market still stacks the deck, and what to do about it.
5 min read
17
Sep
Martech World Forum, London, looking back

Martech World Forum, London, looking back

AI was everyone's "mot du jour" but it's losing ground to calls for stronger foundations and more collaboration
5 min read
15
Sep
The CDP RFP Dating Game

The CDP RFP Dating Game

How agencies, vendors, analysts, and executives hide behind the smiles
8 min read