09
Apr
The CDP Reboot: The Stall
When every CDP started to look the same 🍎 🍎 🍎
5 min read
Newsletter
02
Apr
The CDP Reboot: The Promise
Part 1 of 4: Exploring the original promise of CDPs.
4 min read
27
Mar
Why I’m rebooting the CDP conversation...
The Customer Data Platform (CDP) category was built on a promise, clean, unified data and a single view of the
1 min read
02
Jan
Are we still comparing composable CDPs to “packaged” CDPs ?
đź”— Originally posted on LinkedIn on December 19th, 2024
The CDP market is saturated with debates over composable vs. traditional approaches.
3 min read
01
Jan
OneTrust and Segment Integration: A Step-by-Step Guide
Manage data distribution to Segment destinations with ease
Introduction
You have come to the right place if you want a
6 min read
01
Jan
Solving GA4’s Measurement Protocol Session issue in Segment
Better data quality in GA4 using Segment’s GA4 Destination
Introduction
This article will work as a guide to making
7 min read
03
Jun
Enhancing Customer Segmentation with CDPs: Key Benefits
Using a CDP for Improving Customer Segmentation and Targeting
Introduction
Customer Data Platforms (CDPs) have become indispensable tools for modern
4 min read
26
May
Why Freelance Martech Consultants Should Embrace Specialization
Navigating Specialization in the Martech Ecosystem
Introduction
In today’s world of Marketing Technology (Martech), specialization has become essential for
5 min read
23
May
The Growing Demand for Freelance Data Talent
What Businesses Need to Know
Introduction
In today’s dynamic business landscape, the demand for data-driven decision-making is higher than
6 min read