Vibe coding Martech: building instead of specifying

Why you haven’t heard from me lately, and why Martech Stack Builder v0.9 needs you

I’ve been quieter than usual lately. No podcasts, fewer articles. Not because I ran out of things to say, but because I was head-down building something that refused to stay small. Stack Builder v0.9 is the first moment where it makes sense to invite others in, before calling anything finished.

I’ve been quieter than usual lately.

No podcasts. No long articles. No hot takes. That wasn’t a content strategy. It was a side effect of being completely head-down building something that refused to stay small.

Alongside my client work, I’ve been spending most of my free headspace on Martech Stack Builder. What started as a lightweight visual tool quickly turned into something heavier, more opinionated, and frankly more demanding than I expected. Writing about it too early felt wrong. The product itself wasn’t stable enough yet, and I didn’t want to narrate something that

Meet the CDP Simulator, the easiest way to finally understand your data stack

The CDP Simulator is a free, interactive way to see how customer data actually moves through traditional, composable, and hybrid stacks. Click, explore, and watch the architecture come alive without needing a single slide.

I’ve lost count of the number of times I’ve tried to explain a CDP diagram that looked like someone spilled spaghetti on a slide. If you’ve ever been in a meeting where five people are discussing “real time” and each one means something completely different, you probably know the feeling.

So instead of drawing yet another arrow-filled diagram, I built something people can actually play with.

CDP Simulator displaying David Chan's inspired Hybrid architecture.

The CDP Simulator is now live. It’s free, and you can get started in about three seconds. No signup, no

Posts tagged with Vibe coding Martech