Matthew Niederberger - Martech Therapy (Page 4)

cdp

Where CDPs quietly kept working

Every few months, someone posts another chart about the end of Customer Data Platforms. The logos change, the arrows move toward “composable,” and the takeaway is always the same *drum roll* the category is over. But when I look at what’s actually running inside mid-market marketing stacks, where I spend most of my days, the story doesn’t match the headline.

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Read part 1 here: If CDPs are dead, they’ve donated their organs...

The parts that never stopped working

What’s survived isn’t the marketing copy, that changes as often as the wind, but it’s the

adtech

From ad servers to AI: a reality check with Infolinks Media CEO Bob Regular

Three decades of adtech evolution and why the next big leap won’t come from a single prompt.

Before “programmatic” was a word, Bob Regular was already in the trenches of digital advertising. Today, as CEO of Infolinks Media, he’s seen enough hype cycles to know that progress takes patience and a sense of humor.

We talked about the rise and fall of the dot-com bubble, the long road from cookies to context, and the strange reality that AI may make media buying both smarter and more commoditized. Bob also shared a sharp view on regulation, calling out how well-intentioned privacy laws ended up suffocating smaller publishers while barely protecting users.

If you’ve ever wondered how

conversational commerce

Shopping like a human & the quiet rise of Conversational Commerce

Conversational commerce is reshaping how people discover and buy online. From Bloomreach’s Clarity module to OpenAI’s new ChatGPT apps, a more human form of shopping is quietly emerging, one built on dialogue, not dashboards.

I spent yesterday morning at the Bloomreach Partner Enablement Day event in Amsterdam, where Adam Hackett spoke about conversational commerce and the company’s new Clarity module. It wasn’t a pitch, more a quiet look at how online shopping is beginning to resemble an actual exchange, less filtering, more asking. The kind of conversation that once happened with a store assistant, now expressed through an interface.

Tjeerd Brenninkmeijer sharing Clarity at the Bloomreach Partner Enablement Day.

Bloomreach’s framing felt grounded, it really did. They’re not trying to turn shopping into a chatbot novelty, we are no longer

cdp

If CDPs are dead, they’ve donated their organs...

Despite the headlines, Customer Data Platforms aren’t dead. Their best parts now power engagement platforms and data warehouses. This article explains why CDPs still matter, especially for mid-market businesses driving the next wave of customer data innovation.

Every week a new headline drops like a bomb. This company's app just killed another company's app, blew up something else, or declared the death of a technology category. As a military veteran, I find it strange how casually our industry borrows the language of conflict. There’s enough of that in real life.

Take Customer Data Platforms. Depending on who you follow, CDPs are either dead, obsolete, or absorbed beyond recognition. But as Brian Blessed once roared in Flash Gordon, “GORDON’S ALIVE!”

If he worked in martech, he’d be shouting, “CDP’S ARE ALIVE!”

Podcast

When a Martech guy walks into AdTech... and lives to tell the tale.

I was entirely out of my depth in this one. Sitting down with AdLib co-founder Mike Hauptman turned into more than just an AdTech crash course.

I’m a complete novice when it comes to AdTech and raising my two teenage kids. And Mike brought me up to speed on one of those topics.

Programmatic, DSPs, audience segments… it’s always sounded like a parallel universe to the Martech world I live in.

So when I sat down with Mike Hauptman, co-founder and CEO of AdLib DSP, I treated it as a chance to get schooled and he didn’t disappoint.

We talked about how programmatic advertising actually works, why it got so complicated, and how AdLib is trying to make it as easy as Google

Posts by Matthew Niederberger

The parts that never stopped working