Latest

30
Jun
What if there isn’t a method?

What if there isn’t a method?

Why I hesitate to give Martech advice I wouldn’t take myself
3 min read
27
Jun
Agentic AI in Martech: The new org chart

Agentic AI in Martech: The new org chart

Part 4: Roles that emerge when AI handles execution
5 min read
25
Jun
Humans, not tools - A Martech podcast about the real stuff

Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.
1 min read
22
Jun
This is me. Who are you?

This is me. Who are you?

On grief, connection, cosplay, and finding a home in unexpected places.
6 min read
18
Jun
Shopify isn’t enough

Shopify isn’t enough

…and deep down, you already know that.
4 min read
17
Jun
Agentic AI in Martech: When agents disagree

Agentic AI in Martech: When agents disagree

Part 3: The inevitable conflicts in multi-agent systems
5 min read
13
Jun
The evolution of Omni-Man

The evolution of Omni-Man

From debugging eVars to preaching composable gospel -> Adam Greco's 25-year journey through martech's identity crisis
1 min read
10
Jun
Agentic AI in Martech: From complicated to complex

Agentic AI in Martech: From complicated to complex

Part 2: What happens when your Martech stack becomes a rainforest?
6 min read
05
Jun
Data is boring. And by extension, CDPs are kind of boring too

Data is boring. And by extension, CDPs are kind of boring too

A candid conversation with CDP Institute founder David Raab on AI delusions, data denial, and the awkward art of explaining Martech to your in-laws
1 min read
03
Jun
Agentic AI in Martech: The billion decision problem

Agentic AI in Martech: The billion decision problem

Part 1: Why scale changes everything about AI in Martech
6 min read