Agentic AI in Martech: delegation and guardrails

“Who's winning the AI agent war in Martech?”

Michele Nieberding on CDPs, MCPs, and Martech strategy

This one’s been a long time coming. After a few reschedules, I finally had the pleasure of chatting with Michele Nieberding, and we went straight into the deep end of AI agents, the chaos of MCPs, and why marketers need to stop slapping "AI" on triggers and calling it innovation. We covered everything from Salesforce’s latest moves to why Aampe might just be the next unicorn in Martech.

Michele shares how product marketers are finding their way in the new wave of agentic thinking, what companies are getting wrong about AI observability, and her predictions on who’s

Is AI the end of Martech complexity? Dojo AI founders explain

In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the

Is AI the end of Martech complexity? Dojo AI founders explain

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In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things better, or just making marketing more complicated?

What We Covered in This Episode:

Are Martech tools helping marketers—or making them data engineers? Right now, marketing teams spend more time fixing broken tracking,

Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar

In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need

Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar

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In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need for disruption in the CDP space, the dynamics of founding a tech company, and how AI is transforming marketing strategies. The conversation also touches on the potential of retail media networks and the future direction of Hightouch as a leader in the marketing technology

Posts tagged with Agentic AI