ai - Martech Therapy

Aampe and DOJO AI show why AI-native marketing starts with people, not tools

AI-native marketing won’t fix marketing’s problems, but it might fix how teams work. From Aampe’s change management approach to DOJO AI’s human-in-the-loop philosophy, the real transformation starts inside the organization, not the model.

As I stated on LinkedIn last week, it was a wild week of news. Lee Hammond mapped the chaos in a post on LinkedIn after his visit to CDP World, while David Raab imagined the redesign after challenging ChatGPT. And somewhere between the two, I found myself in a demo with Aampe, realizing just how hard it is to think differently.

Towards the end, I stopped Aampe’s Amaan Kulatunga and admitted, almost out loud:

I’m still trying to fit this into campaign logic.

I was still thinking like a marketer from 2015. And that, I suspect, is what

From ad servers to AI: a reality check with Infolinks Media CEO Bob Regular

Three decades of adtech evolution and why the next big leap won’t come from a single prompt.

Before “programmatic” was a word, Bob Regular was already in the trenches of digital advertising. Today, as CEO of Infolinks Media, he’s seen enough hype cycles to know that progress takes patience and a sense of humor.

We talked about the rise and fall of the dot-com bubble, the long road from cookies to context, and the strange reality that AI may make media buying both smarter and more commoditized. Bob also shared a sharp view on regulation, calling out how well-intentioned privacy laws ended up suffocating smaller publishers while barely protecting users.

If you’ve ever wondered how

Shopping like a human & the quiet rise of Conversational Commerce

Conversational commerce is reshaping how people discover and buy online. From Bloomreach’s Clarity module to OpenAI’s new ChatGPT apps, a more human form of shopping is quietly emerging, one built on dialogue, not dashboards.

I spent yesterday morning at the Bloomreach Partner Enablement Day event in Amsterdam, where Adam Hackett spoke about conversational commerce and the company’s new Clarity module. It wasn’t a pitch, more a quiet look at how online shopping is beginning to resemble an actual exchange, less filtering, more asking. The kind of conversation that once happened with a store assistant, now expressed through an interface.

Tjeerd Brenninkmeijer sharing Clarity at the Bloomreach Partner Enablement Day.

Bloomreach’s framing felt grounded, it really did. They’re not trying to turn shopping into a chatbot novelty, we are no longer

Can an AI marketing OS really think like a CMO?

Inside my demo with Dojo AI, from Lucky Saint campaigns to zebra striping trends

I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “all-in-one AI Marketing Operating System”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I wanted to see what that actually looks like in practice.

Luke’s story already makes this demo interesting. Luke began as a DOJO power user, then became an angel investor, and now works at the very company he backed (for those who read my piece on reference calls with angel investors: this one isn’t on the sidelines anymore).

The demo itself

Martech World Forum, London, looking back

AI was everyone's "mot du jour" but it's losing ground to calls for stronger foundations and more collaboration

When I fly into London, I always do four things.

I make sure to take a flight from my nearby airport, Rotterdam.
Once on board, I’ll have a gin & tonic (no, not in the morning, you animals!).
I listen to the entire album of Breakbeat Era’s Ultra Obscene, an album I bought back in London when it was released in 1999, a true classic.
When the tires hit the tarmac, I’ll jump on the DLR and head into town.

Hold your horses, don’t go shouting “classic OCD”! It’s a ritual I picked when working

Why the next five years of data strategy will make the last look easy

Season 2, Episode 4 of Couch Confidentials with Tealium’s Zack Wenthe

When Zack Wenthe from Tealium told me, “the next five years of data strategy will make the last look like child’s play”, I felt both intrigued and uneasy. Intrigued because Zack has been around long enough in the CDP world to know what he’s talking about. Uneasy because if the last few years already left most teams exhausted, what’s coming next?

We circled around two big forces → privacy and AI. Not in the shallow “AI will optimize your campaigns” sense, but in the way these forces are already reshaping human behavior. Zack made the point that customers

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