Customer Data Platform articles and analysis

Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

Why no one had a customer 360 and why CDPs still haven’t truly delivered.

Nine years ago, nobody had a unified customer view, yet every consumer brand wanted one. So why was it so hard to build?

In this episode of Martech Therapy's podcast Couch Confidentials, I sit down with Derek Slager, Co-Founder and CTO of Amperity, to dive deep into the evolution (and limitations) of Customer Data Platforms. Derek shares how Amperity grew out of the frustration that no one had truly solved the “customer 360” problem, and why that challenge still haunts brands today.

“We’ve always been a little out of place in the CDP category. Our obsession is

Why I’m rebooting the CDP conversation...

The Customer Data Platform (CDP) category was built on a promise, clean, unified data and a single view of the customer. For a while, it looked like it might actually deliver. Then came the vendor land grab, the copycat features, and the acronyms no one could keep straight.

As a longtime CDP consultant, I’ve seen the best and worst of it, on the ground, inside orgs, in meetings where the tech made sense and where it absolutely didn’t.

So I’ve decided to do something about it.

This four-part blog series, The CDP Reboot, dives into how

Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.

Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI. Kazuki’s

Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.

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Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI.

Kazuki’s unique perspective on the real role of a CDP (hint: it’s much more than just marketing) and his approach to solving failed implementations makes this one a must-listen for anyone in MarTech and data.

We covered

CDP Chaos: Are businesses optimizing or abandoning their investments? A chat with Mike Ferguson

Had the pleasure of sitting down with Mike Ferguson from Redpoint Global for a relaxed but insightful conversation on Couch Confidentials. We dove into the three R’s of customer experience—Recognition, Relevance, and Right Time—and how they shape the way

CDP Chaos: Are businesses optimizing or abandoning their investments? A chat with Mike Ferguson

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Had the pleasure of sitting down with Mike Ferguson from Redpoint Global for a relaxed but insightful conversation on Couch Confidentials. We dove into the three R’s of customer experience—Recognition, Relevance, and Right Time—and how they shape the way brands interact with their customers in real time .

Mike shared some great insights on how CDPs can directly impact paid media match rates, demonstrating how enhancing customer data leads to higher targeting accuracy and better campaign ROI . We also tackled

Are we still comparing composable CDPs to “packaged” CDPs ?

🔗 Originally posted on LinkedIn on December 19th, 2024

The CDP market is saturated with debates over composable vs. traditional approaches. Some composable vendors claim their architecture is the only viable option, citing issues like unnecessary data duplication, high upfront costs, and inflexible schemas in traditional CDPs.

While composable CDPs have introduced valuable alternatives, framing this as a zero-sum game misses the complexity of business needs. What matters most is how any composable or traditional CDP delivers value to its customers.

Because, let’s face it, the constant comparisons in marketing narratives are becoming stale.

Recently, I’ve seen claims

Lytics CEO talk XCDP, real-time user profile data at your fingertips

In this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the comple

Lytics CEO talk XCDP, real-time user profile data at your fingertips

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In this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the complexities of real-time personalization, discover how XCDP is poised to redefine the Martech landscape. Key topics covered:

What sets XCDP apart from traditional CDPs
The challenges of real-time data activation and how XCDP addresses them
The intersection of user data, content graphs, and scalable

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