There’s a certain absurdity to how we talk about data. We obsess over real-time pipelines, predictive models, AI *cough* that promise to know our customers better than we know ourselves… and then completely sidestep the question of who’s actually responsible for the data in the first place.
And this is why Avo’s latest announcement matters more than it probably should. “Actionable Data Ownership” isn’t a sexy product drop, I mean it does contain the letters ‘A’ and ‘I’, but it’s a blunt instrument aimed at one of the most deeply neglected problems in Martech.
