Your CDP is more than just a platform

Why CDP projects unravel and what they reveal about your real digital transformation readiness

I just got back from a family trip to Paris, which was mostly great except for the hour I spent in a queue under the Eiffel Tower with my daughter constantly requesting more screentime on her phone, my wife and son (afraid of heights… like me) trying to find shade at a local cafe, and my brain, entirely on its own, thinking about CDPs and digital transformation. Because of course it did.

That moment, standing between chaos and culture, reminded me that CDP implementations are like tiny, well-lit previews of the digital transformation mess most companies are too scared

What do PUBG Mobile and Martech consulting have in common?

Experience brings efficiency when time is critical, and expectations are high.

I’m a gamer. I love playing games to unwind. Some cook, some garden. I game. One of the games I started playing with my son several years ago was PUBG Mobile. Together, we would drop into maps and get busy looting and dominating.

I’ve played thousands of matches, and Erangel is my go-to map when I want to level up or test my skills. The game rewards strategic thinking, precise timing, and, above all, effective team coordination.

Was I any good? Well, when I find time to play these days, I can reach the higher tiers with

What if there isn’t a method?

Why I hesitate to give Martech advice I wouldn’t take myself

There’s a genre of professional content I’ve come to recognize instantly. It begins with confidence, proceeds with certainties, and ends with a prescription. Or worse, “Comment [enter random term]”.

Here’s the method.
Here’s what works.
Here’s how to win.

And every time I see it, a small part of me cries inside.

Not because I think they’re wrong, but because I’ve been inside enough organizations to know that none of this unfolds in a vacuum. Advice that sounds brilliant on a whiteboard often dissolves the moment it hits budget constraints, team friction, or

Let's talk about the outcome economy! My chat with Alistair Croll & Sean Power

In this conversation, Alistair Croll and Sean Power discuss the challenges and changes in the publishing industry, particularly focusing on the disconnect between authors and their audiences. They explore the financial implications of traditional publishi

Let's talk about the outcome economy! My chat with Alistair Croll & Sean Power

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In this conversation, Alistair Croll and Sean Power discuss the challenges and changes in the publishing industry, particularly focusing on the disconnect between authors and their audiences. They explore the financial implications of traditional publishing models, the potential of direct sales, and the evolving landscape of content consumption, including audiobooks and the impact of AI on copyright and content ownership. The discussion also touches on the importance of web analytics and customer data in understanding market dynamics and driving innovation.

A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research

In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing stan

A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research

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In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing standards within the industry through the Marketing Technology Excellence Center (MTEC). He emphasizes the shift towards composable solutions, the role of AI in enhancing marketing strategies, and offers valuable advice for brands and professionals navigating the martech space.

Takeaways

Keanu Taylor's unique name

Why Freelance Martech Consultants Should Embrace Specialization

Navigating Specialization in the Martech Ecosystem

Introduction

In today’s world of Marketing Technology (Martech), specialization has become essential for freelance Martech consultants aiming to stand out. As the Martech landscape continues to grow with new tools and solutions, focusing on niche expertise can provide significant advantages. This article explores the impact of specialization on Martech roles, the role of Martech vendors, and strategies for thriving in a crowded market as a freelance Martech consultant.

This article is inspired by Brad Traversy’s video on specialization. While Traversy’s video focuses on the programming field, the benefits of specialization he

Posts tagged with Martech strategy

Takeaways

Introduction