AntiCon lands in London on May 21 and I'm registered for the full main-stage track on day one. Looking at what I've signed up for, the route through the day is revealing... in hindsight. Behavioral science as the human advantage, and as a former data analyst, I am looking forward to this one. The three levers of marketing transformation. Redesigning the marketing organization for an AI era. Architecting the agentic operating model. Co-pilot or autopilot. Are you prepared for the next Martech eras. Conviction at scale.

A bunch of different titles, with vastly different speakers, but the same underlying question