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Posts tagged with RFP & vendor selection

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The reference call that changed everything

The reference call that changed everything

A reminder, based on a true story, that even when teams do their homework, the CDP market still stacks the deck, and what to do about it.

Last week, after publishing The CDP Dating Game, my LinkedIn inbox lit up, and the number of subscribers to this Substack jumped. Marketers on the brand side reached out privately with a mix of relief and frustration. Heck, I even spoke to a few at the Martech World Forum who reacted in the same manner. Relief that someone had finally put words to what they’d been experiencing. Frustration that they’re stuck in a market where even defining what a CDP is has become an impossible task.

One marketer admitted in confidence that they no longer bother correcting their

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The CDP RFP Dating Game

The CDP RFP Dating Game

How agencies, vendors, analysts, and executives hide behind the smiles

On paper, a Request for Proposal (RFP) looks like the fairest way to choose a Customer Data Platform, or anything else for that matter. I am sure if my wife had known about RFPs when we met, I would have been on the receiving side of one. Good thing she didn’t. An RFP is an attempt to make sense of vastly complex and different products through structure, neutrality, and vendor A vs vendor B data in neat columns. But if, like myself, you’ve been in this business for a while, you know the truth 👇🏻

Most RFPs are wired
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What do PUBG Mobile and Martech consulting have in common?

What do PUBG Mobile and Martech consulting have in common?

Experience brings efficiency when time is critical, and expectations are high.

I’m a gamer. I love playing games to unwind. Some cook, some garden. I game. One of the games I started playing with my son several years ago was PUBG Mobile. Together, we would drop into maps and get busy looting and dominating.

I’ve played thousands of matches, and Erangel is my go-to map when I want to level up or test my skills. The game rewards strategic thinking, precise timing, and, above all, effective team coordination.

Was I any good? Well, when I find time to play these days, I can reach the higher tiers with

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