A category that shipped last quarter is already being talked about as though it has always been here, with the vocabulary written in advance by the companies selling it. Who would blame them? I, too, made that point in passing when I looked at how three engagement vendors handed their data layer to Databricks, and it is the reason for this series.
I am going to spend five parts taking the agentic CDP apart slowly, because right now there is almost nowhere neutral for a marketer to work out what the term means or what it asks of them.
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